“Website audit” can mean anything from a single Lighthouse screenshot to a detailed development plan. The useful question is therefore not whether an audit is being done, but what decision the audit is supposed to support. A quick first review and a comprehensive audit solve different problems.
What does a website audit actually mean?
A useful audit looks at the site from visitor, search and business perspectives. Page speed is part of the picture, but one score cannot tell you whether a customer can find the right service, understand the offer or contact the business without friction.
Typical areas include mobile usability, performance, navigation, content structure, calls to action, forms, trust signals, technical SEO foundations and whether important user journeys make sense.
The free 5-point mini-audit: a first filter
In the free mini-audit, I review the publicly visible site and select five findings that matter most. I focus on mobile usability, obvious performance issues, conversion and CTA structure, SEO foundations, and trust and usability.
The purpose is to answer a practical first question: is there something clearly worth fixing, and where should you start? You receive concise feedback by email. It is not a page-by-page analysis or a detailed technical implementation plan.
The €149 paid audit: when you need a prioritised work list
The €149 + VAT website audit goes deeper than the first review. It covers performance, mobile usability, usability, conversion and technical foundations more broadly and turns the most important findings into a prioritised written summary.
This level is useful when you know the site has issues but do not want to begin a redesign or development project based on guesswork. The summary can be used by your own team, current supplier or a new implementation partner.
The €349 comprehensive audit: before a bigger decision or project
The €349 + VAT comprehensive audit is for cases where entire user journeys need to be examined, not only individual pages. It can include deeper UX and conversion analysis, SEO, analytics where relevant, and forms or the ecommerce purchase flow.
The result is a more detailed development plan. This is useful before a larger redesign, increased marketing investment or a structured ecommerce conversion project.
Free and paid audits side by side
Free 5-point review: five prioritised findings from the public website, concise email feedback and a clear starting direction. No analytics review, exhaustive page or purchase-flow analysis, or detailed implementation plan.
€149 audit: broader performance, mobile, usability, conversion and technical review with a prioritised written summary.
€349 comprehensive audit: deeper UX, conversion and SEO analysis plus, where relevant, analytics, forms or ecommerce purchase flow and a detailed development plan.
When is the free audit enough?
Start with the free option when you want an outside view before spending money on changes. It is also useful when the site technically works but you do not know why enquiries are weak or why the overall experience feels dated.
If the five findings reveal one or two clearly scoped fixes, those may be addressable without a broader audit.
When is a paid audit the better choice?
Choose a paid audit when the decision is bigger than changing one image or button: the site is being redesigned, marketing investment is increasing, the ecommerce purchase flow is underperforming or several issues appear to be connected.
It also makes sense when you need a documented work list that can be implemented in stages or handed to another supplier.
An audit should lead to a decision, not just a score
A useful audit explains what the problem is, why it matters and what should happen next. If the report ends with “performance score: 72”, the work is incomplete. A business website exists to support an outcome — visibility, enquiries, sales or easier customer service.
I build and improve websites, ecommerce stores, integrations and reporting around practical business needs.
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