Ecommerce
Track sales, margin, products, returns, inventory and markets in one view.
Dashboards and reporting
Your most important business numbers in one clear view
Less time assembling reports. More time making decisions.
I build tailored dashboards that combine the sales, marketing, ecommerce, inventory or financial information your business needs into one understandable view.
Who this is for
When decisions should not begin with searching for data
A dashboard is valuable when important numbers are scattered or recurring reporting takes too much time.
Sales and marketing
Connect leads, campaigns, costs, conversions and channel-level results.
Management and business
See targets, actuals, trends and exceptions at the right level for decisions.
Finance and operations
Bring payments, orders, deliveries and other agreed data into a practical internal report.
What I can deliver
Reporting built around decisions — not the number of metrics
Sales and profitability
Revenue, margin, average order value, returns, products, customers and markets.
Marketing and conversion
Channels, campaigns, acquisition cost, ROAS, purchase funnels and conversions.
Inventory and fulfilment
Availability, turnover, low stock, order processing and delivery performance.
Management and targets
Budget, actuals, forecasts, KPIs and exceptions in one management view.
Finance reporting
Agreed sales, payment, refund and tax summaries supporting accounting or internal reporting.
Tailored reports
Customer, product, channel, store, project or process reporting shaped around your needs.
Concrete examples
What kinds of dashboards and reports can I build?
The views below use fictional example data. The implementation, metrics and sources are always tailored around your business decisions.
SAMPLE DATA · ECOMMERCE
30 daysSales and profitability
Sales€128 420+12.8%
Margin42.6%+3.1%
Avg. order€86.40+5.4%
Finland 46%EU 34%Other 20%
SAMPLE DATA · MARKETING
Q3Channels and conversion
48 260Visitors
6 840Product to cart
2 190Checkout
1 284Purchases
Organic search 4.8×Paid media 3.6×Email 5.2×
SAMPLE DATA · MANAGEMENT & FINANCE
2026Targets and operations
87%of annual target
- Revenue€1.28M
- Forecast€1.46M
- Open orders184
- Inventory turn6.2×
● Sales on target● 3 low-stock products
Other dashboards and reports I can deliver
Product and SKU profitabilityInventory turnover and availabilityReturns and fulfilmentB2B sales and dealersMarket and store comparisonCustomer segments and lifecycleCampaign and ROAS reportingBudget, actuals and forecastAccounting sales summariesProject or service trackingQuality and exception reportsAutomated weekly and monthly reports
How the work progresses
A clear route from need to a working solution
Discovery
We clarify the goal, current setup and the most important constraints.
Proposal
You receive a clear proposal covering the approach, scope and cost.
Delivery and testing
I build the solution, keep you informed and test the complete flow.
Launch and continuity
The solution is launched carefully, with continued support available when needed.
Practical experience
A reliable view begins with reliable definitions
I combine commercial, operational and technical perspectives. Before launch, figures are reconciled with agreed sources and metric definitions are documented.
Data sources
Shopify, WooCommerce, GA4, Google Ads, Meta, Excel, Google Sheets, ERP, inventory and finance systems, APIs, databases and CSV files.
Refresh and access
Data can refresh automatically or on an agreed schedule, depending on source-system capabilities. Views can be tailored to different user groups.
Pricing and scope
A clear starting point, scoped around the data sources
Final pricing depends on the number of data sources, data quality, integrations, user views and refresh requirements.
Discuss your needs →Prices exclude VAT. VAT is added where applicable. The final price is confirmed in a written proposal.
Service FAQ
Frequently asked questions
Do I need clean data before starting?
Not necessarily. The current data is assessed first, and quality or structural issues are identified before implementation.
Can several systems be combined?
Yes, when the systems provide a usable API, file export, database connection or another controlled data-transfer method.
Will the figures update automatically?
Often yes. Refresh frequency is agreed based on the source systems, business need and implementation cost.
Which dashboard tool will be used?
The tool is selected around the use case, sources, permissions and maintainability. Delivery may use Looker Studio, Power BI or a tailored web interface.
Can the dashboard be expanded later?
Yes. A well-defined setup can be extended with new metrics, sources and user views.
Can reporting support accounting or management?
Yes. Reporting can be shaped into the summaries needed by management, accountants, marketing or operational teams.
Who owns the solution and data?
The client owns their data. Usage rights, tool accounts and any third-party costs are documented in the written proposal.
How is security handled?
Only necessary data is included, access is limited by purpose, and credentials are handled through agreed secure methods.
Contact
Let’s discuss your project
Tell me briefly about your goal or current challenge. I’ll reply with practical next steps.