Timo Hyppönen
Website & Ecommerce Manager · Digital Operations
Taipei, Taiwan · Finnish citizen (EU) · timojhypponen@gmail.com · LinkedIn
Professional summary
Commercially minded technical specialist with more than eight years of experience building websites and digital solutions. I combine international ecommerce ownership with hands-on Shopify, WooCommerce, WordPress, analytics, integrations and process development.
Professional experience
SUPACAZ — Website & E-commerce Manager
- Lead website and ecommerce performance across international B2C, B2B, EU B2B and distributor platforms.
- Prioritize revenue, conversion, technical SEO, speed, reliability, catalog quality and connected commerce workflows.
- Combine commercial ownership with hands-on Shopify, WooCommerce, WordPress, analytics and technical troubleshooting.
SUPACAZ — Web Operations & E-commerce Specialist
- Supported the WooCommerce-to-Shopify migration, launch readiness and quality assurance.
- Led catalog quality control across 500+ products and built practical tools for product QA and operational automation.
- Improved B2B storefront performance from mobile Lighthouse 64 to 87 and desktop 77 to 98.
Scania Taiwan — Operations Data Analyst, Master’s Thesis Project
- Analyzed 877 vehicle orders across the order-to-delivery process.
- Developed KPI dashboards, value-stream maps and recommendations for lead-time and flow improvement.
Kukkaiselämää / Independent clients — Web & Ecommerce Developer
- Built and maintain WooCommerce and WordPress sites, including Kukkaiselämää, ValmennusHH and URR-Säätiö.
- Develop content, newsletters, analytics, reporting automation, SEO and practical technical improvements.
Stora Enso — Supply Chain & Customer Service Specialist
- Coordinated international orders, inventory, production and shipments using SAP, Salesforce and Fenix ERP.
Etex Group — Warehouse & Ecommerce Operations Assistant
- Managed inventory, product photography, international listings and fulfilment.
Finnsementti — Lean Process Improvement Project
- Conducted value-stream mapping and Kaizen analysis and developed standard work instructions.
Education
University of Jyväskylä
LUT University
Metropolia University of Applied Sciences
Core skills
Platforms and development: Shopify, Liquid, WooCommerce, WordPress, PHP, HTML, CSS, JavaScript, REST APIs, Git
Growth and analytics: GA4, Google Tag Manager, Search Console, Shopify Analytics, technical SEO, CRO, Core Web Vitals, Lighthouse, KPI reporting
Commerce systems: Cin7 Core, catalog and SKU management, Airwallex, Mailchimp, ERP, inventory, payment and fulfilment workflows
Data and process: Excel, Power BI, Python, SAP, Salesforce CRM, Value Stream Mapping, Lean, business process improvement
Selected publications
Developing a KPI dashboard for order-to-delivery performance management in a global automotive industry case company — LUT University, 2026
Utilization of Player Data in Dynamic Game Difficulty Balancing — Metropolia UAS, 2024
Languages, certifications and leadership
Languages: Finnish (native), English (C2), German (intermediate), Swedish (intermediate), Mandarin Chinese (elementary)
Certifications: Google Analytics (valid Jun 2027), Google Ads Display, Lean Six Sigma Green Belt Theory
Leadership: Finnish Defence Forces — NCO and group leader, Telecommunications Unit