Website audits6 min read
Website audit: what do free and paid audits include?
What a website audit actually checks, when a free 5-point mini-audit is enough and when a paid €149 or €349 audit is the better choice.
Read article →Articles
Practical thinking about websites, ecommerce and automation
Clear guides for businesses that want to make better digital decisions without unnecessary technical complexity.
Automation6 min read
Automating manual work in a small business: where should you start?
A practical guide to deciding which recurring Excel, email and system tasks are worth automating, how to estimate the benefit and how to scope the first automation.
Read article →Websites3 min read
When should you redesign your website? 7 practical signs
Seven practical signs that a business website needs a redesign — and when focused improvements may be enough.
Read article →Automation3 min read
Ecommerce and reporting automation: where should an SME begin?
A practical approach to automating ecommerce orders, inventory, finance workflows and reporting.
Read article →SEO3 min read
Technical SEO checklist for a small business website
A practical technical SEO checklist covering indexing, speed, metadata, site structure and measurement.
Read article →Projects3 min read
Should you hire a freelancer or an agency for a website project?
A practical comparison of freelancer and agency strengths, risks and suitability for different website projects.
Read article →Ecommerce3 min read
5 focused changes that can improve ecommerce conversion
Five practical improvements to product pages, trust, checkout, mobile usability and ecommerce measurement.
Read article →Ecommerce3 min read
WooCommerce or Shopify for a small business?
A practical comparison of WooCommerce and Shopify covering cost, maintenance, flexibility and growth requirements.
Read article →Ecommerce3 min read
When should you change ecommerce platform — and when should you not?
A guide to ecommerce replatforming decisions, costs, migration risks and alternatives to a complete rebuild.
Read article →Automation3 min read
5 signs your business needs automation, not another software platform
Recognise when connecting existing systems will help more than purchasing another piece of software.
Read article →Integrations3 min read
How to integrate ecommerce with accounting without repetitive manual work
What to plan when connecting ecommerce and finance, from orders and settlements to refunds and reconciliation.
Read article →Ecommerce3 min read
Inventory management across sales channels: avoiding over- and underselling
Practical principles for stock, reservations, SKU mapping and integrations in multi-channel commerce.
Read article →Dashboards3 min read
How to build a sales dashboard without an expensive BI platform
Build a useful SME sales dashboard from the right metrics, dependable sources and proportionate technology.
Read article →Maintenance3 min read
What does monthly website maintenance actually include?
What ongoing website maintenance covers, from updates and backups to monitoring and continued improvement.
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